Family Farming since 1974

We are a family-owned and operated strawberry farm and market in Plant City, Florida. We pride ourselves on having a well-kept farm, we comply with all regulations and produce the best tasting strawberries. Once you have a taste of our berries – you’ll see just how fancy they are!

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Local Produce

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Fresh Flowers

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Seasonal Desserts

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Meet Our Family

Hey there! I’m Carl Grooms, the owner of Fancy Farms. I started Fancy Farms with 15 acres of strawberries with my wife, Dee Dee, in 1974. She’s been by my side every day since, and my son, Dustin, joined us in 2007 and now our daughter Kristi runs our produce market and bakery. Today we own and operate our family business on nearly 125 acres. I like to say that I named our farm “Fancy Farms” for my wife – but the name is also attributed to the way we maintain our operation.

Location

5204 Drane Field Rd Lakeland Fl 33811

Hours

Wednesday thru Saturday 10am - 5pm Closed Sunday Monday Tuesday

Contact Us

Market: 813.478.3486 @FancyFarmsMarket

Strawberry Season has ended its now Blueberry & Blackberry Season. We only sell fresh picked blueberries and blackberries. We are not a U-pick Blueberry farm. The only U-pick we offer is Flowers mid May thru June,.

NOW SERVING LUNCH – download our menu below

PEA SEASON: Taking Pre-Orders Now! You can place your pre-order on our website see “Peas” above which includes pricing and details or Call 813.478.3486 to preorder bushel blackeye peas, zipper peas and conk peas. We will start harvesting mid/end May through mid/late June. We will call/text you when your order is ready to pick up.

The Market is Closed July through November. Hours may vary throughout the season due to weather and available fruit. TYPICALLY CLOSED THESE HOLIDAYS: New Year’s Day, Easter, Mother’s Day, Father’s Day and Christmas Day. Check social media or call for more current updates on hours and holiday schedule.

Seasonal Dessert Menu

Strawberry Shortcake & Strawberry, Peach, Blueberry, Blackberry Cobbler

Hand-Spun Strawberry, Blueberry, Peach Milkshakes & Strawberry, Blueberry, Peach Lemonade

Homemade Strawberry, Lemon Cookies & Strawberry, Blueberry Bread

Vanilla Ice Cream Cones & Blueberry Sundae

Bakery items and ice cream desserts change throughout the Season. Check our Social Media page to see wha is currently in Season and offered.

Strawberry Desserts Offered – December thru March/April
Blueberry & Blackberry Desserts Offered – April thru May
Peach Desserts Offered – Mid May thru June

Zinnia & Sunflower U-Pick 2024

NOW OPEN
Large SUNFLOWERS – 2 to 3 weeks till blooming

Zinnia & Small Sunflower u-pick is officially Open!! Take a stroll thru our 12-acres of flowers and stop for a Insta worthy pic!

Flower Fields are Open
Wed, Thurs, Fri & Sat 10am – 5pm
5204 Drane Field Rd Lakeland
Last entry 4pm, fields close promptly at 5pm
Admission: $2.00 per person (kids 4 and under are free)
Zinnia + Small Sunflowers: $5 cup (you are provided the cup with this fee and may fill it full, no limit. You can mix and match Zinnias and SMALL Sunflowers)

*No reservation nor ticket is necessary

*If you want to walk into the flower field, you will pay $5

*If you want to pick Zinnias, you will pay $5 for a cup to fill full

*Kids 4 & under free to enter the field and can pick 1 free Sunflower

* No re-entry fee

*Cash, major Credit Cards, Apple Pay are accepted

*Cutting sheers are provide, but we recommend you bringing your own

*Children under the age of 15 must be supervised by an adult

*The Market does not provide professional photographers

*Wear closed toe shoes, you will be walking through dirt fields

*It’s hot, bring a hat and sunscreen

*No Pets – pets and emotional support animals are not allowed on the farm unless medically necessary

*Remember, these are flowers and we do not control the environment. Weather dictates when flowers bloom

*No Smoking, No Drones, No Nudity

*Closed Mothers Day and Memorial Day and Fathers Day

*Fancy Farms Market is a private property and a working farm, therefore we ask that you be respectful of our land. Please do not damage any crop equipment or structures while trying to capture your photos.Please do not trespass on our property during non-business hours to take photos. Our farm is under 24-hour video surveillance and law enforcement will be notified if required.

Professional photographers can schedule private after hour sessions – See below for details on how to book.

Farm Guidelines:

• No Pets

• No Smoking

• No Alcohol

• No Drones

Non-service animals, including dogs, are not permitted on the farm. While service animals trained to perform a specific task for their handlers are permitted entry, emotional support animals are not. For more information on the ADA’s guidelines regarding service animals, please visit their website.

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Local Produce

Fresh Flowers (Mid May thru end of June)

Seasonal Desserts

Contact Us:

Professional Photographers, Schedule a Photoshoot at the Farm!

Book your after hours session using the form below.

If you have additional questions call or text:
813.478.3486

PRIVATE AFTER HOURS SESSION ARE ONLY FOR PROFESSIONAL PHOTOGRAPHERS

The general public can visit our flower fields and take photos and pick flowers for a fee Wednesday thru Saturday 10am – 5pm. See details above.

We anticipate our 12-acre Sunflower and Zinnia fields will start blooming early-mid May thru late June. Typically the Sunflowers bloom 2-3 weeks after the Zinnias. If you want both flowers in full bloom, we would recommend scheduling late May thru mid June. Weather dictates when flowers bloom.

Photographers handle sessions directly with their clients
After hour sessions 5pm – 8pm Thursday, Friday, Saturday & Sunday
$50 for 1-hour
$30 for 30 minutes
You will pay either Cash or Venmo when you arrive for your scheduled session
We will text/call you to confirm your session the day prior to your scheduled session and will send you our Venmo account details
Photographers can coordinate mini sessions with their clients within their scheduled session
Your clients can pick the flowers for photo props
You can also bring in your own props, such as chairs, benches etc. If your prop is larger than such you must have them approved prior to arriving for your session. Please text a photo of your prop to 813.478.9186 for approval
The Market has props you can use such as benches, chairs and tractors
Other photographers could be shooting in the field at the same time as your session, but there is plenty of space, we do not overbook sessions
The Market does not coordinate and/or provide professional photographers
If your session gets rained out or any other type of natural disaster, you can reschedule or we will reimburse you
We do have bathrooms accessible to your clients
The Market is closed during this time, so no food or drinks are sold
Zinnias will bloom before the Sunflowers
REMEMBER these are flowers and we do not control the environment

*Fancy Farms Market is a private property and a working farm, therefore we ask that you be respectful of our land. Please do not damage any crops, equipment or structures while trying to capture your photos.

No Pets
No Smoking
No Drones
No Alcohol
No Nudity